Get to know ultra violet: Pantone's color of the year

This year, Pan­tone has cho­sen the deeply mys­te­ri­ous Ultra Vio­let: a beguil­ing shade of pur­ple that has long been the sym­bol of late, great musi­cal pio­neers such as Jimi Hen­drix, Prince and David Bowie. For Pan­tone, Ultra Vio­let stands for non-con­for­mi­ty, exper­i­men­ta­tion and inspi­ra­tion; it is a col­or that per­fect­ly suits the for­ward-think­ing individual.

Accord­ing to Lau­rie Press­man, the Vice Pres­i­dent of the Pan­tone Col­or Insti­tute, ​“The Pan­tone Col­or of the Year has come to mean so much more than ​‘what’s trend­ing’ in the world of design; it’s tru­ly a reflec­tion of what’s need­ed in our world today.”

So, to com­mem­o­rate this unique choice of col­or, neubau eye­wear has decid­ed to release a range of strik­ing new frames to help you add a hit of ultra vio­let to your wardrobe this year. To go along with these frames, we’ve also cho­sen some spe­cial pur­ple pieces that will help inspire you to think in ultra vio­let this year.