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Get to know ultra violet: Pantone's color of the year

Each year, Pantone chooses a color that captures the value it hopes to see throughout the year ahead.

This year, Pantone has chosen the deeply mysterious Ultra Violet: a beguiling shade of purple that has long been the symbol of late, great musical pioneers such as Jimi Hendrix, Prince and David Bowie. For Pantone, Ultra Violet stands for non-conformity, experimentation and inspiration; it is a color that perfectly suits the forward-thinking individual.

According to Laurie Pressman, the Vice President of the Pantone Color Institute, The Pantone Color of the Year has come to mean so much more than what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

So, to commemorate this unique choice of color, neubau eyewear has decided to release a range of striking new frames to help you add a hit of ultra violet to your wardrobe this year. To go along with these frames, we’ve also chosen some special purple pieces that will help inspire you to think in ultra violet this year.

MLF’s Ultra Violet Eero Saarinen Womb chair

Blog 1802 71S8Mudgakl  Sl1500
Image via Amazon — 

Frida

Blog 1802 Frida 1 3
© Antonia Mayer

Deneb Ultra Violet Pendant

Blog 1802 Products Pantone P001 Deneb Ult Violet Coy18 2500 2
Image via lightcolorlive — 

Mia

Blog 1802 Mia 1 1
© Antonia Mayer

The exhaust ventilator tower for the Clem Jones Road tunnel, Woolloongabba, Brisbane

Blog 1802 5492718437 21C29B832A B
Image via hiveminer — 

Vincent Van Gogh’s Purple Irises

Blog 1802 Purple Irises Vincent Van Gogh
Image via fineartamerica — 

Valerie

Blog 1802 Valerie 1
© Antonia Mayer
09 Feb 2018 · neubau eyewear
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