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Nuriel Molcho shows us the coolest spots in Vienna

The veritably busiest man in the Austrian capital takes time out of his packed schedule to show us his favorite spots around town.

While the Impe­r­i­al City” is a visu­al­ly charm­ing metrop­o­lis com­prised of a whop­ping 23 dis­tricts, true Vien­na insid­ers — like mod­ern renais­sance man Nuriel Mol­cho—have nailed down their absolute favorite one. Below, the pho­tog­ra­ph­er slash hat mak­er slash restau­ran­teur gives us a sneak peek into his crown jew­el: dis­trict six.

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Which beau­ti­ful mem­o­ry will for­ev­er be con­nect­ed to your favorite dis­trict?

The first time I went to Der Naschmarkt in the 6th dis­trict I instant­ly felt at home. It’s Vienna’s largest food mar­ket — the smells from the stands, the loud music from street musi­cians, the col­or­ful street art… I knew right away that this was where I’d want to open NENI, our first restau­rant. Ever since that day, I’ve fall­en more in love with the 6th dis­trict, and these days I spend most of my free time there.

How do you spend a Sun­day in your favorite district?

I love tak­ing walks down the Donaukanal, strolling past peo­ple sit­ting out­side at one of the pop-up restau­rants, or sim­ply chill­ing by the canal. Just before sun­set, the light is per­fect.

Why does your job per­fect­ly match your city?


I have three jobs which all have deep roots in Vien­na: I’m a restau­ran­teur, a pho­tog­ra­ph­er, and a hat­mak­er. Naschmarkt is cen­turies old, and it was the per­fect place to open an eclec­tic restau­rant. From a photographer’s point of view, from the old city cob­ble­stone streets to new rooftops with breath­tak­ing views, Vien­na is tru­ly impres­sive archi­tec­tural­ly. And many may not know this — this city has a rich tra­di­tion in hat­mak­ing that has sad­ly dimin­ished over time. Luck­i­ly I stum­bled upon many vin­tage tools and old hat blocks, and was able to start my busi­ness Nomade Moderne.

Where do you find inspi­ra­tion?

Every­where I go! I’m a very visu­al per­son, so I like to take time and seek out the beau­ty in every city. I walk around as much as I can, or I hop on my bike — that way I’m almost always con­nect­ed to the sur­round­ings from which I draw inspiration. 

— You’ll find locals grab­bing a drink at Loos Amer­i­can Bar, or sip­ping a cof­fee at Altes Rathaus Café.

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What’s the most pho­to­genic part of Vienna?

Also in the 6th dis­trict near Naschmarkt on the left Wien­zeile, you’ll find the Wien­zeile­häuser res­i­den­tial build­ings by Otto Wag­n­er. They’re breathtaking.

Where do you go to see the sun rise?

The inner city, before it gets too crowd­ed. Then you can ful­ly enjoy the glo­ry of the archi­tec­ture by your­self. If you’re lucky, you might see the Lip­iz­zan­er stal­lions return­ing from their morn­ing walk!

Where do you take a date you want to impress? 

Dachbo­den at 25hours Hotel — it’s the per­fect place. The rooftop bar of this cir­cus-themed hotel oozes ultra-cool vibes, thanks to the fun peo­ple and spec­tac­u­lar bird’s eye view of Vienna. 

Lerchen­felder Straße 1 – 3, 1070 Wien, @25hourshotels

Where is your per­son­al urban oasis?

Watch­ing the sun set while grab­bing a drink at Tel Aviv Beach in Naschmarkt.

Obere Donaus­traße 65, 1020 Wien, @neni_food

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17 Feb 2019 · Marieke Fischer