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Made in Austria Made in Austria

Nuriel Molcho shows us the coolest spots in Vienna

The veritably busiest man in the Austrian capital takes time out of his packed schedule to show us his favorite spots around town.

While the Imperial City” is a visually charming metropolis comprised of a whopping 23 districts, true Vienna insiders — like modern renaissance man Nuriel Molcho—have nailed down their absolute favorite one. Below, the photographer slash hat maker slash restauranteur gives us a sneak peek into his crown jewel: district six.

Which beautiful memory will forever be connected to your favorite district?

The first time I went to Der Naschmarkt in the 6th district I instantly felt at home. It’s Vienna’s largest food market — the smells from the stands, the loud music from street musicians, the colorful street art… I knew right away that this was where I’d want to open NENI, our first restaurant. Ever since that day, I’ve fallen more in love with the 6th district, and these days I spend most of my free time there.

How do you spend a Sunday in your favorite district?

I love taking walks down the Donaukanal, strolling past people sitting outside at one of the pop-up restaurants, or simply chilling by the canal. Just before sunset, the light is perfect.

Why does your job perfectly match your city?


I have three jobs which all have deep roots in Vienna: I’m a restauranteur, a photographer, and a hatmaker. Naschmarkt is centuries old, and it was the perfect place to open an eclectic restaurant. From a photographer’s point of view, from the old city cobblestone streets to new rooftops with breathtaking views, Vienna is truly impressive architecturally. And many may not know this — this city has a rich tradition in hatmaking that has sadly diminished over time. Luckily I stumbled upon many vintage tools and old hat blocks, and was able to start my business Nomade Moderne.

Where do you find inspiration?

Everywhere I go! I’m a very visual person, so I like to take time and seek out the beauty in every city. I walk around as much as I can, or I hop on my bike — that way I’m almost always connected to the surroundings from which I draw inspiration. 

You’ll find locals grabbing a drink at Loos American Bar, or sipping a coffee at Altes Rathaus Cafe.

What’s the most photogenic part of Vienna?

Also in the 6th district near Naschmarkt on the left Wienzeile, you’ll find the Wienzeilehäuser residential buildings by Otto Wagner. They’re breathtaking.

Where do you go to see the sun rise?

The inner city, before it gets too crowded. Then you can fully enjoy the glory of the architecture by yourself. If you’re lucky, you might see the Lipizzaner stallions returning from their morning walk!

Where do you take a date you want to impress? 

Dachboden at 25hours Hotel — it’s the perfect place. The rooftop bar of this circus-themed hotel oozes ultra-cool vibes, thanks to the fun people and spectacular bird’s eye view of Vienna. 

Lerchenfelder Straße 1 – 3, 1070 Wien, @25hourshotels

Where is your personal urban oasis?

Watching the sun set while grabbing a drink at Tel Aviv Beach in Naschmarkt.

Obere Donaustraße 65, 1020 Wien, @neni_food

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17 Feb 2019 · Marieke Fischer
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