Blog 1605 Neubau Eyewear Brillenmodell Alex 2

Urbanity, design, innovation: neubau eyewear launches worldwide

Walking through the streets of Vienna's Neubau neighborhood is exciting. Behind every corner you can discover new favorites.

From cozy cafés to mod­ern restau­rants, from pho­tog­ra­phy stu­dios to fash­ion ate­liers, from art gal­leries to con­cept stores, in the 7th dis­trict you can find any­thing that is new, cre­ative and zeit­geisty. Adjuncts that per­fect­ly sum up what neubau eye­wear also stands for. The Aus­tri­an brand found its inspi­ra­tional breed­ing ground in exact­ly this area pur­su­ing the goal to make these char­ac­ter­is­tics become vis­i­ble in form of inno­v­a­tive spec­ta­cles, to spread the Neubau mind­set worldwide.

In an appeal­ing­ly authen­tic way, neubau eye­wear reflects the recent zeit­geist of eye­wear fash­ion. It is inspired by young, cre­ative and con­tem­po­rary Vien­na and can be seen as a homage to fash­ion­able urban quar­ters every­where, as well as to the van­guard who live and act in them”, explains Daniel Lik­tor, who is super­vis­ing the brand as well as the launch of neubau eye­wear. But that’s not all, anoth­er impor­tant unique fea­ture is neubau’s way of pro­duc­ing: supe­ri­or design meets high qual­i­ty and eco­log­i­cal­ly sus­tain­able, Aus­tri­an man­u­fac­tur­ing. The first col­lec­tion with 12 mod­els of opti­cal eye­wear in six col­or vari­a­tions each is launch­ing world­wide today, the next drop is going to fol­low in Octo­ber 2016 – and this line will come with a big surprise…

01 Jun 2016 · neubau eyewear