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Blog 1706 Antonio Ponti 1
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30 Shades of Urban Attitude by Mjriam Bon

A glance, a slight movement, an expression on the face, the t-shirt falling against the body.

There are many small details that reveal so much about a per­son before they speak, and often those describe that per­son in the deep­est and most sin­cere way. The small details that define a cre­ative per­son­al­i­ty, and attract with­out mak­ing a sound. This was what Mjri­am Bön was look­ing for when she began to study the sub­jects of her pho­to­graph­ic project 30 Shades of Urban Atti­tude” in col­lab­o­ra­tion with neubau eyewear.

30 faces, 30 shots, 30 indi­vid­u­als from the world of art, fash­ion, design, and urban cul­ture who wear glass­es of the Vien­nese brand, and through them become spokesper­sons for a fresh, clean, bold, and cre­ative lifestyle. 30 inter­est­ing and dif­fer­ent lives, who all share a pas­sion for what they do, nar­rat­ed through the lens of both the glass­es and the camera.

Mjri­am was born in Venice, despite her atyp­i­cal Ital­ian fea­tures of blonde hair and green eyes. As a tow­er­ing inter­na­tion­al mod­el turned pho­tog­ra­ph­er, at just 16 she moved to Milan and start­ed to trav­el the world with famous styl­ists. neubau eye­wear was born in a place where the inhab­i­tants are dis­tin­guished by their indi­vid­u­al­i­ty and orig­i­nal­i­ty, where cre­ativ­i­ty and exper­i­men­ta­tion are a fun­da­men­tal aspect of their DNA. This sto­ry fas­ci­nat­ed me and the anal­o­gy with Milan was out­stand­ing. It reawak­ened in me an aware­ness of these same val­ues in my home­town. Hence the idea of 30 Shades of Urban Attitude’.”

30 Shades of Urban Atti­tude’ was pre­sent­ed and exhib­it­ed as a pre­view at the Phifest in Milan, the con­tem­po­rary pho­to­graph­ic fes­ti­val which this year pre­sent­ed the Trav­el­ling With­out Mov­ing’ theme. The fes­ti­val craft­ed an expe­ri­en­tial path between the pic­tures of the artists and their envi­ron­ments, cre­at­ing a diverse series of sto­ries and dialogues.

All the pic­tures of the 30 faces of 30 Shades of Urban Atti­tude’ were sold dur­ing the Phifest and the pro­ceeds were donat­ed to Green City Italia.

This asso­ci­a­tion, which adopts the objec­tives of the Homony­mous Euro­pean Foun­da­tions in Hol­land, Ger­many, Great Britain, France, Hun­gary and Switzer­land, is involved in research and devel­op­ment aimed at improv­ing the urban qual­i­ty, pro­mot­ing eco­log­ic cul­ture, encour­ag­ing cul­tur­al activ­i­ties and improv­ing eco-sus­tain­abil­i­ty. Invest­ment in Green City Italia is a con­crete way to imple­ment the neubau eye­wear mis­sion of SEE&DOGOOD on Ital­ian soil. Respect for the envi­ron­ment and the urban aes­thet­ic is essen­tial for cre­ativ­i­ty to flourish.

20 Jun 2017 · neubau eyewear