Through the eyes of neubau eyewear… Dive into the green lookbook

Urbanity and sustainability combined with authenticity and ingenious wit, that's how you could describe neubau eyewear.

The brand is inspired by Vienna’s creative quarter, a neighborhood known as Neubau. The 7th district belongs to the young heads and everyday pioneers. You can almost sense it as you’re walking the streets: They smell of fresh ideas and are buzzing with energy. Bars, vintage shops and concept stores are jostling for space with galleries and little studios. Where unconventional ideas are cooked up during the daytime, people also like to go for a drink in the evening. This is where they all get together: The artists, the makers and mavericks, and this is exactly where neubau eyewear’s roots lie. neubau eyewear is a homage to the creative hubs of this world, from Williamsburg to Shoreditch.

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Edmund in Electric Red Matte

neubau eyewear supports innovative projects with a sharp eye for style and an understanding of the environment. Over and above that, the brand is always striving to live up to their own demands and looking for methods and ideas beyond the usual set ways of thinking. The aim is to treat nature with respect in a sustainable way and to find joy in good design and precise craftsmanship. At the same time consumer awareness and forward-thinking production remain in the foreground. After all, for neubau eyewear, to think in the spirit of our times means to act with the future in mind.

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Frida in Silver Matte

To realize these goals, neubau eyewear focuses on high quality and ever more eco-friendly materials combined with modern design. Both conception and production are based in Austria, which keeps supply lines short and both labor and environmental standards high. The young, dedicated team is busily developing new products, giving free rein to their creativity.

Dani in Evergreen Matte

And while regulated quality standards in Austria are becoming progressively more excellent, neubau eyewear is driven by an inquisitive ambition to find solutions that go well beyond those standards. It’s not just being good, but about being better. Transparency is important, so in the coming months you will be able to follow neubau eyewear’s progress in the right direction under neubau​-eyewear​.com or on our social media channels.

06 Apr 2017 · neubau eyewear
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