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Through the eyes of neubau eyewear... Dive into the green lookbook

Urbanity and sustainability combined with authenticity and ingenious wit, that's how you could describe neubau eyewear.

The brand is inspired by Vienna’s cre­ative quar­ter, a neigh­bor­hood known as Neubau. The 7th dis­trict belongs to the young heads and every­day pio­neers. You can almost sense it as you’re walk­ing the streets: They smell of fresh ideas and are buzzing with ener­gy. Bars, vin­tage shops and con­cept stores are jostling for space with gal­leries and lit­tle stu­dios. Where uncon­ven­tion­al ideas are cooked up dur­ing the day­time, peo­ple also like to go for a drink in the evening. This is where they all get togeth­er: The artists, the mak­ers and mav­er­icks, and this is exact­ly where neubau eyewear’s roots lie. neubau eye­wear is a homage to the cre­ative hubs of this world, from Williams­burg to Shoreditch.

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Edmund in Electric Red Matte

neubau eye­wear sup­ports inno­v­a­tive projects with a sharp eye for style and an under­stand­ing of the envi­ron­ment. Over and above that, the brand is always striv­ing to live up to their own demands and look­ing for meth­ods and ideas beyond the usu­al set ways of think­ing. The aim is to treat nature with respect in a sus­tain­able way and to find joy in good design and pre­cise crafts­man­ship. At the same time con­sumer aware­ness and for­ward-think­ing pro­duc­tion remain in the fore­ground. After all, for neubau eye­wear, to think in the spir­it of our times means to act with the future in mind.

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Frida in Silver Matte

To real­ize these goals, neubau eye­wear focus­es on high qual­i­ty and ever more eco-friend­ly mate­ri­als com­bined with mod­ern design. Both con­cep­tion and pro­duc­tion are based in Aus­tria, which keeps sup­ply lines short and both labor and envi­ron­men­tal stan­dards high. The young, ded­i­cat­ed team is busi­ly devel­op­ing new prod­ucts, giv­ing free rein to their creativity.

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Dani in Evergreen Matte

And while reg­u­lat­ed qual­i­ty stan­dards in Aus­tria are becom­ing pro­gres­sive­ly more excel­lent, neubau eye­wear is dri­ven by an inquis­i­tive ambi­tion to find solu­tions that go well beyond those stan­dards. It’s not just being good, but about being bet­ter. Trans­paren­cy is impor­tant, so in the com­ing months you will be able to fol­low neubau eyewear’s progress in the right direc­tion under neubau​-eye​wear​.com or on our social media channels.

06 Apr 2017 · neubau eyewear