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District Guide: Soho, New York City

25-year-old blogger Lily Montasser is showing us her favorite spots in her beloved district Soho in New York City.

Born and raised in Cal­i­for­nia, 25-year-old blog­ger Lily Mon­tass­er moved to New York City six years ago to pur­sue an edu­ca­tion in the arts — and stayed for her pas­sion. Since then, she start­ed her own busi­ness and become a blog­ger at The Demel­er.

New York is a big part in her life and work, too: The ener­gy, the cre­ativ­i­ty and the dri­ve of the peo­ple around me real­ly push me for­ward,” she says. Even though we are all fight­ing for our own cause and our own careers, it’s that col­lec­tive push that keeps us all going — like the OM’ chant at the end of a yoga class. Super awk­ward if you’re the only one doing it, but when you all chant it togeth­er, the results are incredible.” 

— “It’s like the OM” chant at the end of a yoga class. Super awk­ward if you’re the only one doing it. But when you all chant it togeth­er, the results are incredible.”

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Which mem­o­ry will for­ev­er be con­nect­ed to your favorite dis­trict Soho?

My first real” NYC apart­ment in the heart of Soho. It was a tiny, and very expen­sive, stu­dio on West Broad­way. It fit me, a bed, and an awk­ward­ly shaped din­ner table, and that’s about it. But I loved it! It was first time liv­ing on my own, and I have so many mem­o­ries there.

How do you spend a Sun­day in your district?

I love Sun­days in Soho. The streets are qui­et and I love to just loi­ter around the neigh­bor­hood. Start­ing with brunch at Sant Ambroeus. Then I stop by some of my favorite stores for some eye can­dy (Saint Lau­rent and Acne Stu­dios to name a few). I always pop by The Line for inte­ri­or inspi­ra­tion. Then I spend the after­noon sip­ping cof­fee on a stoop and watch­ing peo­ple. Best way to end the week!

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Why does your job per­fect­ly match your city?

In New York City any­thing is pos­si­ble. And you can be who­ev­er you want to be. That’s what my job is all about. No judge­ment, just being yourself.

Where do you get inspired?

On the streets, hon­est­ly! Whether it’s bump­ing into Bel­la Hadid at a cof­fee shop, or spot­ting some cool skater kids glid­ing down the side streets — the streets of Soho are filled with characters. 

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The best place to peo­ple watch is…

Cipri­ani Down­town. The scene in the restau­rant is a social spec­ta­cle in itself. But I love sit­ting out­side, order­ing a spaghet­ti Bolog­nese, and peo­ple watch­ing on West Broadway. 

@cipriani 376 W Broad­way, New York, NY 10012

The nicest vin­tage clothes you can find at…

What Goes Around Comes Around. They’ve got every­thing from vin­tage Chanel to hard-to-find rock tees. I also love their jew­el­ry selection. 

@whatgoesaroundnyc 351 W Broad­way, New York, NY 10013

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My urban oasis is…

Equinox! I go every day. Some­times twice a day. A yoga class or a run. Relax­ing in their steam room. And cool­ing down with a chilled euca­lyp­tus tow­el. So worth the hefty mem­ber­ship price. 

@equinox 69 Prince St, New York, NY 10012

When you have to work on your lap­top best go to…

Pub­lic Hotel. It’s where all the neigh­bor­hood creative’s con­gre­gate into one com­mu­nal office. Plus, once the clock strikes 4pm, you can head upstairs to the rooftop bar and for­get about work ;)

@publichotels 215 Chrystie St, New York, NY 10002

The most pho­to­genic place of the city is…

Greene Street, in between Spring and Broome. White gor­geous col­umn build­ings and cob­ble stone streets. It’s where I first start­ed shoot­ing for the blog, and still my go-to spot two years later. 

12 Jul 2018 · neubau eyewear