Blog 1610 Killerkiccen 04

Killer Kiccen: Milan's most creative space

As it often happens creativity finds its home in places of aggregation where, without ties and constraints, it can grow, evolve and confront.

These places grow ideas. Music and artists that shape cities, mak­ing them the heart of citizen’s inspi­ra­tion. Places where walk­ing is not only a motion, but a very pleas­ant cre­ative exer­cise both for the mind and the eyes.

These peo­ple become inspired and cre­ate places where they can share and exper­i­ment with cre­ativ­i­ty. Killer Kic­cen, is a cre­ative space in Milan’s Nav­igli area where through art shows, vernissages, class­es of cre­ative cook­ing and musi­cal events peo­ple can let them­selves become over­whelmed by a cap­ti­vat­ing atmosphere.

We spoke to Beppe Trec­cia” Iav­i­coli and Anto­nio Pon­ti co-founders of the project who told us how they com­bined skills, dreams and knowl­edge to cre­ate a space so unique that it was cho­sen for the Ital­ian pre­sen­ta­tion of neubau eye­wear, the new eye­wear brand.

Blog 1610 Killerkiccen 01

Beppe and Anto­nio, you have two very dif­fer­ent sto­ries that are indis­sol­ubly inter­twined in Killer Kic­cen. How did you get in con­tact pro­fes­sion­al­ly?
Anto­nio: I’m the space own­er and come from the fash­ion world while Beppe comes from that of the art. Along­side us Flavio Lavan­ga — chef — and Paul Azz­i­mon­ti, account manager.

What we have in com­mon is the cre­ative nature, the curios­i­ty and the will to do. Beppe and I began to meet occa­sion­al­ly when attend­ing events, art shows and con­certs till we broke the ice and began talk­ing and find­ing com­mon interests.

Blog 1610 Killerkiccen 06

How was the Killer Kiccen’s idea born, and what is its objec­tive?
Beppe: Killer Kic­cen is born from the need to express our­selves and from the desire to bring togeth­er all these cre­ative ideas into a sin­gle con­cept. The goal is to cre­ate a mul­ti-pur­pose con­tain­er capa­ble of gath­er­ing music, art, cook­ing, fash­ion and design.

A place in which ideas and cre­ativ­i­ty are bear­ing walls. How does the loca­tion selec­tion process for such a high­ly visu­al project take place?
Beppe: Every­thing hap­pened very nat­u­ral­ly. Ini­tial­ly it start­ed as Antonio’s dream home’ aim­ing at hous­ing him and his fam­i­ly. Then it became the dream home of many by host­ing a much larg­er family.

Blog 1610 Killerkiccen 08

Peo­ple often speak of inspi­ra­tion that stim­u­lates new ideas. How do your cre­ations arise?
Anto­nio: The loca­tion is a con­tin­u­ous source of inspi­ra­tion. On the oth­er hand every­thing inspires us, the peo­ple we see, the places we fre­quent, the objects which we dis­cov­er and the dif­fer­ent feel­ings that we per­ceive every time. Our cre­ations spring up very often at a table over a good dish of pas­ta or glass of wine.

Blog 1610 Killerkiccen 07

In many Euro­pean cap­i­tals, areas that before were periph­er­al and indus­tri­al are now turn­ing into cre­ative and cul­tur­al cen­tres. Which ones have impressed and inspired you?
Anto­nio: For me, def­i­nite­ly Antwerp, Brus­sels and Bel­gium, in gen­er­al with regard to the music world. It’s no coin­ci­dence that many projects are car­ried out in part­ner­ship with some Flem­ish crews. As to Beppe I know that Barcelona rep­re­sents one of his great­est sources of artis­tic inspiration.

More brands are devel­op­ing an empa­thet­ic rela­tion­ship with their tar­get audi­ences through dia­logue and cre­ativ­i­ty. Is it also an advan­tage for artists and their art?
Beppe: The brand acquires per­son­al­i­ty and char­ac­ter enter­ing in tune with the artist, who with his work helps make clear the direc­tion and the soul of the brand. While for the artist the brand is a tool to express him­self, a vehi­cle to pro­mote his art and sure­ly a means to have more visibility.

Blog 1610 Killerkiccen 03

Share with us the next inter­est­ing event that you will host at Killer Kiccen.

Anto­nio: Sep­tem­ber is always a very intense month for us. A few days ago we had the plea­sure to host the neubau eye­wear event with the launch of the new col­lec­tion of sun­glass­es. The brand takes inspi­ra­tion from the famous Vien­nese dis­trict, home to art gal­leries and artis­tic focal point, and that’s why Killer Kic­cen becomes the ide­al loca­tion for the pro­mo­tion of the brand in Italy.

After neubau eye­wear we have planned the artist Kras­er solo expo­si­tion Blue Habi­tat”. At the same time we have under con­struc­tion new musi­cal for­mats: theme nights where the food will merge with art and music, alter­na­tive mar­kets and the use of the space as cen­ter of co-work­ing and artis­tic aggregation.

We also thought to ded­i­cate to the chil­dren a spe­cial place called Killer Disk Kid which is a real dis­co (with snacks) for the youngest.

Blog 1610 Killerkiccen 05

An event that you would like to host?
Anto­nio: There isn’t any in par­tic­u­lar, as of today we have already host­ed all the events that we want­ed. Cer­tain­ly we can­not host large-scale events because the space doesn’t allow it, rather we would like that the loca­tion became a con­tin­u­ous event.

Blog 1610 Killerkiccen 12 Bt
05 Oct 2016 · neubau eyewear