Blog 1704 Viertel Vor Neubau 12

How to live more sustainable with Anna Schunck from VIERTEL \ VOR

No social media account, no sneaker, no instant camera and no Kardashian has enjoyed so much attention as the word "sustainability" within the last year.

To be, think and live some­how sus­tain­able seems to be right but for many what is more impor­tant: it’s on trend.

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Luck­i­ly! Con­scious­ly tak­ing care of raw mate­ri­als and resources is a trend that is here to stay. First of all, that’s impor­tant if you don’t want the world to end. Sec­ond­ly because it’s real­ly not that tough to trans­late a green lifestyle in your every­day life. Why? Because also small steps in the right direc­tion are per­mit­ted and a dog­mat­ic approach is sil­ly anyways.

First step towards eco­log­i­cal liv­ing: raise your own aware­ness for the issue. Think about all the things you con­sume on a dai­ly basis and where it’s com­ing from. For exam­ple straw­ber­ries in win­ter can’t be from a field close to you but must have had a long jour­ney with a lot of help from chem­i­cal fer­til­iz­ers and pes­ti­cides. If you visu­al­ize that, all of a sud­den wait­ing for sum­mer time isn’t all that hard.

Speak­ing of wait­ing: we all know how fast paced the fash­ion indus­try has become. There­fore it’s more reward­ing to invest in state­ment-pieces that tru­ly fit your style for a longer time instead of being tricked by the fash­ion world into buy­ing a squared heel or cut-off pants one sea­son and then floor length pants the next sea­son. Mak­ing smart deci­sions when select­ing the pieces averts hav­ing to sort out the clos­et con­stant­ly and helps turn­ing the own col­lec­tion into a pre­cious fun­dus – vin­tage shop­ping at home so to say.

At home it’s eas­i­est to make changes to your diet and to start with the clas­sics. Turn­ing off the water while brush­ing the teeth, turn­ing off the light when­ev­er leav­ing the house or chang­ing to an eco-sup­pli­er of elec­tric ener­gy. Easy! It’s get­ting more advanced when tak­ing care of trash. Yes please, waste sep­a­ra­tion real­ly helps and plas­tic isn’t hard to dis­pose – quite the oppo­site actually.

Plas­tic is the neme­sis. That is com­mon knowl­edge at least for most peo­ple by now. Why again? Because it’s most­ly made of raw oil and that is rare. Also because plas­tic can­not be decom­posed that means lit­er­al­ly never.

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A vari­ety of experts esti­mate the time it takes for syn­thet­i­cal­ly mate­ri­als to dis­solve to 500 to 1000 years. This means that any form of plas­tic ever cre­at­ed still exists in one form or anoth­er. The remains of it are most­ly found in the oceans where it’s espe­cial­ly fatal for the envi­ron­ment. Through the move­ment of the sea and the sun­light the micro plas­tic par­ti­cles drop down in the water and float around seem­ing­ly invis­i­ble for ani­mals so they mis­take it with food. By now there is more plas­tic in the seas than plankton.

That’s a prob­lem but not only for tur­tels, herons or dol­phins. Every year sev­en mil­lion tons of plas­tic end up in the oceans and get into a swirl of waste around the North Pacif­ic sea and between Cal­i­for­nia and Hawaii. Many beach­es between the North Sea and Asia are already full of plas­tic and it’s even worse: it becomes part of our food chain. This includes all the tox­ic chem­i­cals that are added to plas­tic such as soft­en­ers or flame resis­tant ingre­di­ents. All of that is in the fish we eat, our ground­wa­ter or on our fruits and veg­eta­bles. We basi­cal­ly are pois­ing ourselves.

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Does it have to be that way? It doesn’t if one is aware of plas­tic as the ene­my and if one knows about alter­na­tives. For exam­ple neubau eye­wear has found a light­weight poly­mer as an envi­ron­men­tal­ly friend­ly alter­na­tive for their frames. To sup­port brands like this can be a step in a more green direc­tion. Anoth­er one would be to choose your glass­es wise­ly so you love it for a long time and might even get it repaired when it’s bro­ken instead of just get­ting rid of it.

To sum it up there are two things to know about sus­tain­abil­i­ty: every­thing we con­sume has to be pro­duced and every­thing that we throw away isn’t gone – it’s just some­where else.


Words by Anna Schunck from VIER­TEL \ VOR, Photography/​concept by Mar­cus Werner

22 Apr 2017 · neubau eyewear