foundation / icon / iconClose
foundation / icon / iconClose
foundation / icon / iconClose
Neubauevent250419 073

How International Press Discovered Walter & Wassily Time Traveling in Berlin

Adventure over press releases: We invited journalists from all over the world to find out more about our Bauhaus-inspired special edition in a curated experience out and about in the German capital.

If you have been check­ing in with us late­ly you will already know: Ever since we launched our spe­cial edi­tion Wal­ter & Wass­i­ly this month, we have been ful­ly immersed in the Bauhaus era and it’s inspi­ra­tion on the design lan­guage inform­ing our new stand­out sun­glass­es. We def­i­nite­ly caught the Bauhaus fever, which has been tak­ing ahold of so many art and archi­tec­ture lovers around the design school’s 100th anniver­sary this year.

With all the rich con­text, the many sto­ries to tell around Wal­ter & Wass­i­ly and their name­sake Bauhaus mas­ter­minds Wal­ter Gropius and Wass­i­ly Kandin­sky, we invit­ed inter­na­tion­al press to Berlin to dis­cov­er the roots of the move­ment and how the leg­endary ethos to blend art and func­tion­al­i­ty is mir­rored in Wal­ter & Wassily.

Kick­ing off the day with our guests from all over the world we had the oppor­tu­ni­ty to learn more about the move­ment at a guid­ed tour through Bauhaus Imag­in­ista” at Haus der Kul­turen der Welt, in itself a true archi­tec­tur­al trea­sure of Berlin. The exhi­bi­tion shines a light on the polit­i­cal and soci­etal land­scape out of which the icon­ic school of design and think­ing emerged, the inter­nal strug­gles and hypocrisies as well as the strong polit­i­cal pres­sure ulti­mate­ly shat­ter­ing the move­ments core. The beau­ti­ful­ly curat­ed col­lec­tion also visu­al­izes how the Bauhaus ethos and phi­los­o­phy car­ried on in so many artists’ oeu­vres, cher­ry pick­ing from the man­i­fold of vision­ary val­ues and ideas.

Neubauevent250419 077
foundation / icon / iconClose
Neubauevent250419 147

To not only feed our souls but also our bod­ies, our guests were lat­er invit­ed to expe­ri­ence anoth­er incred­i­ble venue breath­ing the spir­it of the 1920: Din­ner was host­ed at The­ater im Del­phi, a breath­tak­ing silent movie the­atre built in 1929 in the Berlin dis­trict Weis­sensee, which was known as Lit­tle Hol­ly­wood” due to the many film pro­duc­tions locat­ed in the area. The the­atre was woven into the his­to­ry of film in Berlin, screen­ing silent movie mas­ter­pieces such as the leg­endary The Cab­i­net of Dr. Cali­gari which was shot in the area around it.

Wrap­ping our inter­na­tion­al guests in a sound car­pet of live piano music they got to dis­cov­er the col­lec­tion with­in a play­ground of colours and shapes, mir­rors and pedestals, cus­tom-cre­at­ed for the evening. Desert was accom­pa­nied by a sur­prise live gig by singer Fet­sum, who holds a spe­cial place in Berlin’s heart ever since host­ing his leg­endary fundrais­er con­certs to ben­e­fit refugees — unit­ing the best of Ger­man artists to sup­port this essen­tial cause. His upcom­ing edi­tion of PxP (Peace by Peace) Fes­ti­val will be held on June 1st – Inter­na­tion­al Children’s Day, to help build a more peace­ful future for the younger gen­er­a­tion.“
Not only Fetsum’s courage and social activism speak vol­umes, so do his soul­ful R&B songs which he shared with us, com­plet­ing this very spe­cial day with yet anoth­er highlight.

Come along and dis­cov­er this day with us…

29 Apr 2019 · neubau eyewear