Blog 1703 Hausalkire Fallwinter17 Neubaueyewear Groupshot

Haus Alkire and neubau eyewear teamed up for New York Fashion Week

When Fashion Week becomes more about the spectacle than the clothes itself it's refreshing to see a brand like Haus Alkire that is unusually unagitated for a fashion house.

Julie and Jason Alkire, the hus­band-wife design duo behind the brand, are known for abstain­ing the cir­cus around the pre­sen­ta­tions by invit­ing select­ed press and clients in their New York town­house and store simul­ta­ne­ous­ly to show their designs in an inti­mate set­ting rather than at a large scale fash­ion show. This aligns with the brand iden­ti­ty, as their Fall 2017 col­lec­tion doesn’t fol­low fast trends.

The pieces were inspired by film pro­duc­er, design­er and art direc­tor Hen­ry Bum­stead who has worked on icon­ic movies such as To Kill a Mock­ing­bird”, Mil­lion Dol­lar Baby” and Mid­night in the Gar­den of Good and Evil”. The occa­sion­al­ly moody and dark turns of the movies become vis­i­ble in the at times prep­py pieces and sharply struc­tured shapes they showed dur­ing New York Fash­ion Week. To com­ple­ment the strong, often menswear inspired looks, the cou­ple hand­picked frames by the Aus­tri­an label neubau eye­wear to go along with their designs. We got a chance go behind-the-scenes and talk with Julie and Jason Alkire about their lat­est col­lec­tion and col­lab­o­ra­tion with neubau eyewear.

See all Haus Alkire FW17 looks fea­tur­ing the lat­est neubau eye­wear frames here:

14 Mar 2017 · neubau eyewear