From Pomona to PONA: neubau eyewear speaks with the agricultural creatives behind organic Austrian juice label PONA

Plucking inspiration from the mythological tale of the wood nymph, Pomona, who according to ancient Roman religion, was the goddess of fruit trees, gardens and orchards, discover the juice label, PONA. At the forefront of innovative, ecological and health-conscious juice production, the team behind PONA share our strong passion for holistic sustainability and supporting all those involved in its evolution. 

Like Pomona, who watched over and protected the trees, allowing all that surrounded her to flourish, the team behind PONA has been dedicated to creating a beverage that works in symbiosis with its consumers and the environment.


Working with organic farmers from Sicily to Millstatt, South Tyrol and Carinthia throughout Austria, PONA has cultivated a diverse and wholesome menu of natural, organic and nourishing produce — all of which are added sugar-free! From oranges and apples to grapefruit, lime, lemon and ginger, all the juices have a flavour that stimulates and refreshes any taste buds. 

The juices are unfiltered and untreated’, meaning they’re as authentically organic as can be — you may as well eat a fresh orange straight off the tree! And all that pulpy stuff at the bottom? Fear not, that’s a sign of true nutritionally excellent goodness, filled with all the vitamins and sugar-free energy that any fruit lover needs to take on a busy (or even relaxed) day! 

As they’ve supported us with organic catering at a range of our events, we thought it was high time to speak with this like-minded thriving team about their production process, team-oriented business structure and dedication to charity.

04 Aug 2019 · NEUBAU EYEWEAR
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