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Home visit: food photographer Marina Jerkovic from Piroggi invites to her kitchen

When scrolling through your Instagram feed you will notice: there's an immense hype around food related content.

Slices of avo­ca­do, fresh­ly baked gluten free bread, green smooth­ies — food pho­tog­ra­phy beats the per­fect­ly edit­ed self­ie. There is a new gen­er­a­tion of blog­gers and pho­tog­ra­phers that shakes off the dust of grandma’s cook­book to cre­ate unex­pect­ed and new com­bi­na­tions. Com­bi­na­tions that not only have the aim to be deli­cious but also to look good on the painstak­ing­ly curat­ed social media chan­nels. One of these pro­fes­sion­al food lovers is Mari­na Jerkovic aka Pin­i­mari­ni. After hav­ing dis­cov­ered her high­ly aes­thet­ic food blog Pirog­gi” there was no excuse any­more for un- healthy liv­ing. The con­cept behind the recipes of her own devis­ing: super easy, veg­e­tar­i­an, quick­ly ready; per­fect for your every­day life. We caught up with the Munich born, Berlin based pho­tog­ra­ph­er to talk about her job, favorite ingre­di­ents, the ide­al office lunch, being a free­lancer and liv­ing online. We had an exclu­sive look behind the scenes, because what is a food blog­ger doing exactly?

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I wouldn’t say I’m a food blog­ger but a pho­tog­ra­ph­er — that’s why I came to Berlin, to study pho­tog­ra­phy. Nor­mal­ly I take pic­tures of humans. How­ev­er the good thing about food pho­tog­ra­phy is that I can work freely with­out depend­ing on any appoint­ments or oth­er peo­ple. When I start­ed the blog I only had three spices in my cup­board! Because of that project I got a new access to food and became bold­er try­ing out dif­fer­ent ingre­di­ents. I invent each recipe on my own, but get inspired by Pin­ter­est or mag­a­zines. After that my friends have to sub­serve as my test sub­jects! Any­way, the most impor­tant thing to me is that my recipes are effort­less, they should be acces­si­ble and easy to implement.”

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My friends often call me Pini. A friend of mine whose nick­name is Rogge taught me a lot about plants, herbs and how to com­bine the dif­fer­ent tastes. The very first recipe on my blog was formed in col­lab­o­ra­tion with him. That’s how I came up with the name Pirog­gi.”

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The best thing about cook­ing is that I got to know so many new ingre­di­ents to avoid eat­ing the same stuff every day. Using nat­ur­al, local prod­ucts is real­ly impor­tant! It’s nice to see that because of Insta­gram some veg­eta­bles are real­ly hyped, like cale or quince for exam­ple, and that peo­ple become aware of these veg­gies and want to use them them­selves. I’m no wheat fan at all, that’s why I use a lot of spelt — it’s great for warm sal­ads! Mix the spelt with some sal­ad and roast­ed veg­gies and you’ll get a deli­cious dish which is per­fect­ly suit­able for the office’s lunch break. What I love as well: sal­ad with kha­ki. The com­bi­na­tion of sweet and hearty is awesome!”

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I’m not a hard­core veg­e­tar­i­an, some­times I eat meat, but I wouldn’t buy it. In gen­er­al it’s real­ly impor­tant to me that the things I eat are healthy and bal­anced. I would nev­er go to McDonald’s and I try to use no refined sugar.”

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My dai­ly rou­tine con­sists of answer­ing loads of mails, some­times real­ly absurde mails. Get­ting a request if I’d like to use a cer­tain meat prod­uct in my recipes is slight­ly inap­pro­pri­ate, don’t you think? How­ev­er my life as a food pho­tog­ra­ph­er is great. I can spend my days think­ing about deli­cious dish­es, wan­der­ing around on mar­kets — one of the few neg­a­tive aspects cer­tain­ly is that free time and work­ing time become blurred which some­times can be a bit stress­ful. How­ev­er it’s a nice stress.”

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Through Insta­gram I’ve met so many amaz­ing peo­ple that are also inter­st­ed in this field. The food world real­ly is a world of its own. It’s so excit­ing to swap ideas on this top­ic with peo­ple that share the same pas­sion, it’s a com­plete­ly new input. Any­ways, when I’m with my friends I don’t take pho­tos all the time, some­times I even leave my phone at home when I hang out with them. I think it can be pret­ty rude to always have your phone on hand.”

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I love Berlin because of its muti­cul­tur­al influ­ences. The vari­ety on the mar­kets is real­ly spe­cial, you can’t find that every­where. Even though I some­times go food shop­ping in the super­mar­kets I’m real­ly keen on what I buy where, but local mar­kets are nice to dis­cov­er new things that aren’t in the reg­u­lar super­mar­ket assort­ment. My favorite mar­kets you can find at Box­ha­gen­er Platz, Her­man­nplatz, May­bachufer and Südstern.”

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The best places to eat are my liv­ing room and friends’ flats. Eat­ing is famil­ial, so what’s the need for a restaurant?”

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Pho­tog­ra­phy by Andreas Bohlen­der

01 Aug 2016 · neubau eyewear