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Neubau Eyewear Milan Design Week

Celebrating Milan Design Week with Walter & Wassily

Dance and design came together in the most engaging eyewear party of the year: Celebrating our new special edition Walter & Wassily at Isola Design Districts’ La Stecca 3.0.

2019 is a big year for design. Not only are we see­ing design­ers push­ing inno­va­tion and inge­nu­ity more than ever — take Ger­man design­er Alexan­der Schul, who used sheets of recy­cled high impact poly­styrene to cre­ate a col­lec­tion of fur­ni­ture, or Reform Stu­dio who devel­oped a line of tex­tiles from reused plas­tic bags — but it also marked 100 years of Bauhaus. Born from Weimar, Ger­many in 1919 the design move­ment envi­sioned a future in which art could be uni­fied with the industrial. 

Such a cen­te­nary is cause for cel­e­bra­tion, and Milan Design Week marked the per­fect occa­sion to intro­duce our new uni­sex col­lec­tion Wal­ter & Wass­i­ly, made with the same mod­ernist spir­it prop­a­gat­ed by the Bauhaus movement.

But the Bauhaus era wasn’t all about func­tion­al­i­ty, it was a play­ground for new ideas, such as the infa­mous cos­tumes cre­at­ed for Oskar Schlemmer’s Tri­adic Bal­let. Set against the archi­tec­tural­ly inspir­ing back­drop of Iso­la Design Dis­tricts’ La Stec­ca 3.0, our Wal­ter & Wass­i­ly launch par­ty was inspired by the same expres­sive spir­it, draw­ing in hun­dreds of guests, from the pool of cre­ative­ly inclined minds in atten­dance at Milan Design Week.

Dur­ing the course of the evening, a diverse crowd poured into a space that was both tech­no­log­i­cal­ly allur­ing and nos­tal­gic, echo­ing the spir­it of Bauhaus in both shape and col­or. A flu­o­res­cent vio­let light embalmed the room and DJ sets by Rol­lodexx and Uabos ignit­ed a vibrant ener­gy onto the dance­floor, mean­while, more relaxed par­ty­go­ers reclined in icon­ic Wass­i­ly chairs pro­vid­ed by the team at Knoll, sip­ping on free beers cour­tesy of Nas­tro Azzur­ro Prime Brew. An eccen­tric and Kandin­sky-col­or­ful per­for­mance paid homage to the the­atri­cal­i­ty of Bauhaus dances, and invit­ed the crowd to reflect upon the mechan­i­cal & human ele­ment that embod­ies Bauhaus design.

20190411 Neubau Tot Bassa 043
20190411 Neubau Tot Bassa 154

All in all, this was a night that cap­tured the futur­is­tic min­i­mal­ism of the his­toric Bauhaus move­ment, and its last­ing impact on the present day, as echoed in the Wal­ter & Wass­i­ly frames. Sim­i­lar to the ambi­tion that helped craft our new range of eye­wear, this was a par­ty that sought to inspire and enhance what the neubau team has always advo­cat­ed for; inno­v­a­tive and sus­tain­able eye­wear, guid­ed by a mod­ernist and min­i­mal­ist spirit.

23 Apr 2019 · neubau eyewear