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Blog 1804 Any Di
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Meet the creative mind behind accessories brand Any Di

neubau eyewear teamed up with Anne Dickhardt from Any Di to design the cases for our latest special edition Sigmund Carl. Get to know the smart business woman in our interview.

neubau eye­wear teamed up with Anne Dick­hardt to design the cas­es for our lat­est spe­cial edi­tion Sig­mund Carl. She is the design­er of the suc­cess­ful brand Any Di, spe­cial­ized in ele­gant and mul­ti­func­tion­al bags and the sig­na­ture Sun­Cov­er pen­dants. Div­ing into design after hav­ing to sud­den­ly quit her ten­nis career, she is a true exam­ple of dri­ve and deter­mi­na­tion. She has already achieved so much, with her bags being sold at Loden­frey in Munich, at Galeries Lafayette in Berlin and oth­er stores such as Valenti­no and Chloé&Co. Now she wants to take her career and brand a step fur­ther and moves into sus­tain­abil­i­ty, and this col­lab­o­ra­tion with neubau eye­wear is only the first step. Togeth­er, they devel­oped a Sun­Cov­er made of recy­clable PET bot­tles tak­en out of the sea, to go with the glass­es part­ly made of nat­u­ralPX. Get to know the smart busi­ness woman in our interview:

— To me, ANY DI is so much more than just a brand, it is a way of life. It reflects my per­son­al­i­ty, my char­ac­ter and my passion.

What are the main fea­tures of ANY DI as a brand?

ANY DI offers inno­v­a­tive, lux­u­ri­ous and func­tion­al bags and acces­sories. The design-patent­ed Bag­pack Strap Sys­tem” as well as the shape and func­tion of our Sun­Cov­er” are the fea­tures that make ANY DI stand out of the crowd. Both are world­wide design-patent­ed and have a super inno­v­a­tive char­ac­ter. To me, ANY DI is so much more than just a brand, it is a way of life. It reflects my per­son­al­i­ty, my char­ac­ter and my passion. 

And when, how did the brand begin?
ANY DI may have nev­er had a chance to become real­i­ty, if it had not been for my two severe injuries in 2005 that forced me to quit my career as a pro­fes­sion­al ten­nis play­er. After that I began to think about my dream to design inno­v­a­tive hand­bags, which always had been on my mind. I decid­ed to study Fash­ion & Design Man­age­ment in Munich. On my many trav­els as a ten­nis pro­fes­sion­al, I was always long­ing for a bag that would be able to keep up with my lifestyle: active, yet styl­ish and func­tion­al. Since I could not find THAT cer­tain bag, I decid­ed to take action and design my own ANY DI. It was in 2014 that I start­ed devel­op­ing the first pro­to­type, which today is the Bag L”. About a year lat­er, in Feb­ru­ary 2015, I launched my very first col­lec­tion, which was more than exciting!

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What made you want to spe­cial­ize in bags and accessories?

The idea to design inno­v­a­tive bags dates back to my youth. I was always on the ten­nis court, in meet­ings with spon­sor­ing part­ners, on an air­plane or run­ning to the gate at the air­port. While I was try­ing to trav­el light­ly and not tak­ing a bag with me for every sin­gle occa­sion, I need­ed ONE that fit my every­day needs. The acces­sories, like the ANY Sun­Cov­er – today’s sig­na­ture piece — fol­lowed short­ly after­wards and com­plet­ed my first col­lec­tion just perfectly.

Your brand is a com­bi­na­tion of high fash­ion and every­day com­fort – how do you achieve this?
I have nev­er been the kind of woman who had a dozen bags in her wardrobe, I rather want­ed one that could eas­i­ly adapt to my lifestyle. How­ev­er, I always believed in out­stand­ing qual­i­ty that could make a prod­uct last a life­time. I love fash­ion so I want­ed to com­bine both lux­u­ri­ous design and com­fort in my prod­ucts on the high­est pos­si­ble level.

You also empha­size the high-qual­i­ty aspect of your brand. What is most impor­tant to you when sourc­ing mate­ri­als and in the pro­duc­tion process?
Qual­i­ty is the key. I need to feel the mate­ri­als, their source where it comes from and how it is pro­duced. I only chose the best for each sin­gle product.

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How did the col­lab­o­ra­tion with neubau eye­wear come about?
The coop­er­a­tion with neubau was just the per­fect match to start our move­ment into sus­tain­abil­i­ty. Their prod­ucts and whole brand state­ment is focused on SEE & DO GOOD”. Until now we’ve always tak­en care of deliv­er­ing our clients the high­est prod­uct qual­i­ty pos­si­ble. But this is just not enough any­more. We also want to DO some­thing GOOD. So with neubau we devel­oped the first ANY DI Sun­Cov­er out of recy­clable PET bot­tles that have been washed ashore by the sea.

neubau eye­wear is very much linked to its base Vien­na – how did Munich influ­ence you and your brand?
Munich has influ­enced me in so many ways — it is where it all start­ed. I stud­ied here, gained my first expe­ri­ence in the fash­ion indus­try and designed the pro­to­type. It is where THE ANY DI dream came to life. Munich is very inter­na­tion­al and attracts peo­ple from all over the world — either for work or just hol­i­day. Women show off their lat­est fash­ion pieces on the street, in bars and cafés and like to be in style. On the oth­er side, Munich and its sur­round­ing areas with the lakes and the moun­tains offer a very active lifestyle. Those two ele­ments — sport and ele­gance — very much reflect my brand.

— I am beyond delight­ed to col­lab­o­rate with such an excit­ing brand as neubau eyewear!

What oth­er inspi­ra­tion points like films, music, or books accom­pa­ny you in your cre­ative approach?

Gen­er­al­ly, I take my inspi­ra­tion from my every­day life expe­ri­ence. I am very open mind­ed and per­cep­tive of what peo­ple need and look for. Fash­ion trends are kind of inci­den­tal for me. More impor­tant is to always do what I like and stand 100% behind it.

What can we expect from the col­lab­o­ra­tion with neubau? Is there any par­tic­u­lar aspect you are espe­cial­ly proud of?

I am beyond delight­ed to col­lab­o­rate with such an excit­ing brand as neubau! The glass­es and the Sun­Cov­er made out of sus­tain­able mate­r­i­al are amaz­ing and very much reflect today’s val­ues: mind­ful­ness and appre­ci­a­tion of the envi­ron­ment. This is only the begin­ning of fur­ther sus­tain­able prod­ucts I would like to design.

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27 Apr 2018 · neubau eyewear