Blog 1610 Anna Wegelin

Frame of mind's artist of the month: Anna Wegelin

This artist of the month takes the phrase: 'what's cooking good looking?' as a literal slogan.

Anna Wegelin uses basic house­hold meals and trans­forms them into the Gise­le Bünd­chen of the food world. Her con­cepts of still life imagery are rev­o­lu­tion­ary with­in the food indus­try as she incor­po­rates her fash­ion expier­ence into her pho­tog­ra­phy, mak­ing basic burg­ers look like a high bud­get fash­ion editorial.

Blog 1610 Neubau Anna Wegelin

What makes food bet­ter than fash­ion?
Well it tastes bet­ter for sure. Oth­er than that I find food more hon­est. Food brings peo­ple and cul­tures togeth­er. No board­ers, no anx­i­ety it’s actu­al­ly some­thing very pow­er­ful we all can use to spread more love.

Do you cook all the deli­cious treats your­self?
Yes, I do. It actu­al­ly start­ed with cook­ing and not with pho­tog­ra­phy. That is just some­thing I did to stage the food the way I want­ed to. The love for food took me there. And I love dif­fer­ent­ly, nev­er touch­ing the ground. Being naïve as but­ter can be. Dream­ing like there is no real­i­ty. Feel­ings. That’s the stuff that makes me and my work.

*noth­ing against but­ter though. I’m an addict.

Where do you go when you need to find inspi­ra­tion?
Seek­ing for inspi­ra­tion is like seek­ing for hap­pi­ness. Don’t do it. What works for me the best is being zen. No think­ing, no inspi­ra­tion just acknowl­edg­ing the beau­ty in life. Every time I do ride that rain­bow I feel every­thing falls into place and ideas or answers are com­ing with­out ask­ing for.

What role does your Kazhak­stan ori­gin play in your life?
I always loved my russ­ian roots and my nomad type of life. But when I was young I lived in places where peo­ple start­ed hat­ing me just because I had a dif­fer­ent cul­ture back­ground. I nev­er under­stood why, but today I feel like I have to cel­e­brate and live my roots and cul­ture even more just to share and show peo­ple how beau­ti­ful diverse cul­tures can be. I feel rich because I’m dif­fer­ent and I want to put that in my life and work.

You can only eat one meal for the rest of your life, what is it?
Tough ques­tion. But I think it would be blue­ber­ry pan­cakes with a lot of maple syrup and bacon. Yes.

Where do you go out for din­ner?
Usu­al­ly when I go out I love hav­ing liq­uid din­ner. Just because when­ev­er I want real­ly nice food I stay at home and make myself the most yum­mi­est din­ner. But that always ends in food coma so yeah liq­uid din­ner when I go out. There is one place in Ham­burg I love so much I always go to. It’s Daru­ma, a Japan­ese home cook­ing restau­rant. So good.

What would you cook for a fam­i­ly get togeth­er?
Oh man my fam­i­ly is crazy but I love them. The last time I cooked for my fam­i­ly it was my birth­day and I made them among oth­er things this onion rosé cake. I put all my hap­py and good vibes that i had in this cake and it turned out amaz­ing. My fam­i­ly and friends know that I usu­al­ly would not drop that word amaz­ing in com­bi­na­tion with me but that savory cake was pret­ty damn good.

What’s your dream (work-)project?
Too many dreams though. But there is one big­ger project I start­ed. It’s a book. It’s this whole russ­ian, who are you project, com­bined with food. I’m mov­ing to Sankt Peters­burg for a while to fig­ure out some things and to zen out. Some­how I think that is the begin­ning of a dream I could not even dream of. And if not, fuck it! I have a huge jar full of dreams. Dream­ing I love and I might be spend­ing my whole life doing this and if it doesn’t work out at least I tried.

Fea­tured image tak­en from Anna Wegelin

18 Oct 2016 · neubau eyewear